How recognizable is your brand?
According to the Canadian Real Estate Association, it represents 100,000 real estate brokers, agents and salespeople across Canada in 2018. Which means, making your brand stand out and becoming recognized…
Improve Your Salesmanship
Generating sales involves a lot of work. Customers will not just give you their money just because you present an offer. You will have to apply methods that will give…
Never Stop Listening
Satisfying your customers takes up a lot of time and effort just to get their approval, fill in their needs and wants, and eventually to keep them loyal to your…
Branding is Simple
“Branding is endowing products and services with the power of a brand” – Kotier & Keller, 2015 Branding is the practice of creating a name, symbol or design that differentiates…
The Benefits of Next-Generation Website Builders
There has never been a better time to create your own website online. Whether you want to market your own personal brand, or that of your company, you can find…
A Simple Hack to Spark a Sales Conversation
What do you say the first time you engage a prospect? How do you interact with a prospect in the first few seconds of conversation? Many sales people think that…
Who does your brand serve?
Defining your target market is one of the most critical choices you make for your business. Who is your customer? Deciding the audience for your product and brand gives…
Why is Your Website Important as a Realtor?
In this day and age it is taken for granted that any serious customer-facing business needs to have a presence online. Yet in the real estate world, many agents today…