Google is making some changes to how its system “can” work so that the searches you do give you more accurate results. From their site:
Personalized Search orders your search results based on what you’ve searched for in the past.
Now, the reason I say “can” is because every time I talk about this with anyone their first though is that Google is watching what they do. To use the Personalized Search function of their system you must have a Google account. Thus agreeing to them tracking your searches so that they can provide you with more accurate results to your personal taste. From their site:
Early on, you may not notice a huge impact on your search results, but they will continue to improve over time as you use Google.
The best way to really explain what this means to your average user is to pass on a simple example that someone told me:
Lets say Steve likes fishing and Mike likes music.
If they both search for “bass” in Google
Steve will see fishing results
Mike will see music results
In the non stop effort to provide more accurate results to search engine users this looks to be a step in the right direction. The only downside I can see is that people will not want Google tracking their searches.
For more information check out Google Personal Search – http://www.google.com/psearch
