It’s the most wonderful time of the year again when many real estate agents kick back, relax, and stop worrying about sales but did you know that working on gathering leads and marketing during the holidays, is actually going to help you when you start your new year in business!
When you work with buyers and sellers during the holidays, not only are you working in a market with reduced competition, but your clients are usually fairly motivated. Internet searches for real estate peak during the holiday months, which means any marketing you do could bring more interested prospects to your website.
Here are some marketing ideas for real estate agents that can help you prospect and get great leads to make your holiday season oh so jolly:
IDEA: Season Of Giving
The holidays are a great time of year for people to do some extra service for those in need. It’s a great idea for you as an Agent to host some sort of community service project. Start a toy or food drive with a local shelter, or create a community angel tree.
Make sure you have real estate marketing materials available, post some sort of announcement in your social media pages and even in your website, so you are transparent about who you are, what you do and people will get to know you a lot better. Remember that doing some sort of service is a great way to get your name out there and show that you care about the local individuals in your community.
IDEA: Holiday Party
Everybody loves free holiday parties! Whether it’s a place to entertain the kids while they’re out of school, or just an opportunity to feel the seasonal spirit, a holiday party is sure to get a lot of community members out and about.
Host the party as an open house for a home that you’ve listed; just make sure to get the seller’s permission first! When you host the holiday party, have snacks, cookie decorating, crafts, and holiday music playing in the background. This is a great way to get potential buyers to your open house, as well as connect and get leads in the neighborhood.
If you don’t have a home on the market that is available for a holiday party, host a party at your brokerage!
IDEA: Send Holiday Cards
Send holiday cards to your potential buyers and sellers! Consider creating a unique holiday greeting card design close to your real estate branding, and also pair it with a handwritten note from you on the card. When you provide a personal touch to your prospects, you make people feel important and closer to you.
You’re also getting free publicity because people generally display the holiday cards they receive, so your name and photo will be constantly be visible in their home. When you send out a holiday card, you can also include a promotion to give potential buyers or sellers a great, time-sensitive reason to call you!
Ask us how you can get your personalized holiday greeting card design by emailing clientservices@ubertor.com
IDEA: Host a Giveaway
Everyone knows that this time of year, people are often a little tight on money. Many people would love to win a gift card or prize to help with gift giving or maybe as a gift for themselves!
Offer a prize to potential home buyers and sellers to get their contact information when they sign up for the giveaway.
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The holidays don’t have to be the low point of real estate sales in your year. According to research, Internet searches for real estate peak during the holiday months, so try to be creative in your approach, dress up your website for the holiday by adding a special holiday banner, make noise in your social media pages, send personalized greeting cards, and many more!
You can partner with companies like Ubertor to know how you can start with your holiday campaigns. Email us at clientservices@ubertor.com
By using these marketing tips for Agents, you can rise above the competition and get started on great sales in the upcoming new year.