Building your own real estate website is now easier and is more functional; but because of this, many other real estate brands are using this advantage to overtake you in the race towards the top. In order for you to compete with them, your website should be more convenient to use and needs to be packed with the most functional features and tools.
In this article, we listed all the must have real estate website features and tools that can help you impress your target audience and help you generate more leads:
For any website aspiring to be on top, providing quality content for your intended audience is always your king, but a functional and working website is your queen.
Even if you create powerful contents but lacks aesthetics and form, people will be overwhelmed or even irritated and just bounce away from your website. It is a rule of thumb that an eye catching design always helps you to make your audience stay and explore your website.
Your website design must guide the audience to help them properly digest the content and the central idea of your website. If you’re too busy learning which website design that will work for you, going with themes is the best choice for you. Themes are a general collaboration of ideas from designers that have been perfecting the art of layout and functionality over the years.
Your website design should should flaunt functionality and usability. Highlight the call-to-action buttons, important links, and should have an attractive and efficient menu.
Stunning Images
A picture is worth a thousand words. Images are the primary content of any real estate website. They add color to your website that are pleasant to the eyes and helps your audience imagine the listings that you’re selling. Not to mention adding relevance, and could help you optimize your website. High quality images are always beneficial and creates positive first impressions.
Tip: Do multiple images on the same property. It is a plus for your audience to see photos of the property from different dimensions. This will help your listing become more interesting and beautiful.
Easy navigation
Your website should ensure that the navigation system should ensure smooth redirection to the pages. A navigation system would be called efficient if it includes an interactive menu. It needs to be organized with the menu titles and the sub-menus. The main menu titles should be carefully picked because they ought to reflect what kind of sub-menus are under them.
We don’t want to send a valuable user to a “Page not found” page. Maximize and optimize your Call to Action section, these buttons encourage your users to take the action.
Your visitors came to your website with the ultimate intention to search and browse through the properties that you are selling. Property websites should be capable of providing quick and relevant results based on the audience’s search query. Remember that no one likes to waste their time, so you should think of some ways to efficiently provide the information that your audience is looking for.
Maps
Maps will make it easy for your customers to identify location and help find the properties in a certain area all at once. Also, with the advancement of map applications visitors can also check navigation and directions.
Maps are functional and they make your website look like it’s been tailor-fit with your audience’s best interest in mind.
Agent’s Profile
Most visitors are just too curious to know who you are. They have this urge to research more about the person that they will be transacting with. They also look into testimonials, comments, general feedback on your performance just to be safe and be at ease to know that they are talking to the right people.
Agent’s Profile is not as important as the property image or description, but it will give you that extra boost to close that sale.
Conclusion
The features we discussed here can help your brand’s main online presence. But there are also other key ingredients like creating powerful contents, knowing and learning from your competition, Search Engine Optimization, etc. Each aspect of your website has a role to play to maximize the success of your online platform.
Remember that experience is your best teacher. Try to test and find out which will work best with your process. And don’t shy away from change when you know that it can help your business perform better!