Recently I’ve been noticing Realtors who are still using a standard size template for their websites (I highly recommend switching over to a widescreen template). Even for our users using our stock templates, it would be a great idea to start thinking about “widening” your website – as it will truly display and showcase your photos better and it’s a widely popular option (no pun intended).
With modern monitors becoming larger and larger, and customers’ appetite growing correspondingly, it really is the time now to step up your game and cater to their taste. Take advantage of this and make your website stand out by displaying as LOUD and CLEAR as you can!
And really you can see how marvelous it can look just by seeing how these fellow website owners are extending their sites to the farthest lengths imaginable…
Winnipeg Realtors, “The Dave Saran Team” demonstrates my point completely by utilizing every portion of the widescreen view on their site. The myriad sections overflows with information, and at every corner you turn to (literally), help is being offered to meet your every need. That, my friends, is what your site should be accomplishing.
I love how refreshing this site looks from Naples Realtors, Wilson & Associates. Even while using the entire screen, it manages to still retain some simple clear cut elements. It also boasts one of the top advantages of using a widescreen template – huge HD photos instantly upgrade any site to a higher level.
Obviously this is in no way confined to just Real Estate websites, as anything out there imaginable can benefit from a bigger view. That’s the current trend whether with TVs or with your smartphones. Check out how this cute site by Yumyum!, a sweet little restaurant, has used bright bold colours and a slideshow of food pictures to attract consumers.
Many Realtors are probably already familiar with Downtown Vancouver Realtor, Ian Watt and his campaigns, so it comes as no surprise to anyone that one of his huge fisheye photos dominates his home page. That comes as a tip: if you have a strong focal point that you want your target audience to see, why not just enlarge the heck out of it and showcase it on your site? Surefire way to grab anyone’s attention and 101 for branding.
Who says you have to keep photos just in the middle?! Check out how Sotheby’s Realty in Oakville is maximizing the full extent of their widescreen by using the picture as their background! The widescreen can cater to any style – modern, fresh, or classy – look how they’ve managed to turn it so high end! Plus they’ve truly maximized display through their use of photo blocks, whether for their properties or their portraits (it appears Instagram is not just a mere fad guys).
