Video is one of the most powerful tools on the internet. It allows people to not only see and hear you, but it lets them feel your enthusiasm and excitement for whatever it is that you are talking about. That is why I think testimonials are done best on video. Take the time to catch up with your clients and shoot a video testimonial (ideally right when you complete a transaction with them). It is a fantastic way for your past clients to speak directly to your potential clients. Here are a couple examples of what I’m talking about:
Marty Pospischil, Vancouver REALTOR
Susan and Alan Trugman (Youtube)
Do you have some video testimonials from your clients, drop the link in the comments.
3/17/2011 at 4:42 pm
I agree with you here. Video is really great for testimonials because you can see the people who are speaking and see that it’s real. I think it’s a great idea to put the text transcript beside the video testimonial, that way search engines can still read it, as well as people just scanning the page.
3/19/2011 at 10:15 am
Agreed. Video transcription is great. OutsourcingThingsDone.com does a lot of that for Realtors. 😉