We were fortunate enough to have Joel Burslem the Social Media Manager from Inman News come up from Portland on Monday to speak to our agents at the monthly Real Estate Technology Meetup. I was unable to attend this one as I am at at a Google Adwords conference in Chicago but I have had tons of excellent feedback, even from agents that did not attend stating they heard they should have. You can see his summary of the event here.
Jordan Behan said “he hit upon the changes in the markets in the States (their bubble has has done what bubbles always do) and how it is affecting the businesses and professionals in that industry. His words come as a bit of a warning to Canadian Realtors; there’s still time to establish a level of service and interaction that will keep people coming back lest our markets suffer the same fate as down South, and the web is a key piece in the puzzle.”
Benson Wong points out the 4 points that he liked from Joel’s presentation. From the Sutton Blog:
1. Learn the new tools. The “winds of change†are coming.
2. Build your online reputation. The game is the same, you build your business by touching bases. Online your website can work for you while you sleep.
3. Have conversations. Blogging and participating in online communities (LinkedIn, FaceBook, Yahoo! Answers, etc) demonstrate your expertise. Have conversations with people. Learn to type. 😉
4. Show, not tell. More photos, more video and more information. Use your digital camera, make a video, upload it to YouTube.
Our pals over at Vopenhouse.ca were happy to hear that Joel mentioned the use of Video and showed examples of agents using video to showcase their listings.
Once again, a big thank you to Joel for taking the time out of his busy schedule to make it to our meetup. The feedback has been outstanding and we hope to have you back again sometime soon.
As for those agents who missed it, or are interested in learning more about our monthly meetups you can see the details here. All of the meetups are free and they are designed to educate real estate agents from all over about real estate technology. Hope to see you at the next one.
(photo from TellTenFriends.com)