Google Webmaster Guidelines for Realtor Websites

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I have mentioned in the past that we work hard to ensure our system follows Google Webmaster Guidelines. Most times that does not mean a lot to our clients as they don’t understand what the guidelines are or how they effect their website. I received an email this morning from a client in Sooke that recognised the value of our system and how effective it is within Google.

“Just thought I’d drop you a quick note with some feedback. I am really impressed with the service I have received so far, and with how easily my new site was indexed by Google. There is hardly any content on it yet and I was already easily found on several searches I ran. On my old site, I spent countless hours trying to decipher the Google guidelines – with Ubertor I didn’t have to do anything. Thanks a lot and keep up the good work.

-Tim Ayres – Royal LePage Coast Capital Realty www.sellingsooke.ca

Curious about Google’s Webmaster Guidelines? Here are the design guidelines:
– Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
– Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
– Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
– Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
– Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
– Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
– Check for broken links and correct HTML.
– If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
– Keep the links on a given page to a reasonable number (fewer than 100).

If you have any questions about these, please feel free to contact us.

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