I saw a post in the 37signals blog the other day about the 2008 Presidential Campaigns. Apparently all presidential candidate logos must use red, white, and blue. Sounds good right? Well, not if everyone is doing the same thing. Check out the logos for 2008… any of them stick out? (image care of 37signals via 4president.org)
Now think about your real estate business – Does your advertising look like your colleagues? How about your business card, does it look like your colleagues? If the answer is yes – time for a change.
I get flyers from real estate agents in the mail every day. Almost all of them are the same old look and feel.
Why not do something different?
The other day a Realtor put a flyer under my door to my condo. I heard it come through so I walked over and picked it up. Now, the flyer looked the same as any other but the delivery method got my attention and made me look at it. Initially I thought it was a good idea to gain access to a building and push flyers under every door, but then I wondered, what happened if the pizza guy did that? Chinese food delivery guy? etc.
Stand out from the crowd… it is worth it. Here are a few thoughts:
– why not hand out coffee/business card to drivers leaving their condo’s garage in the morning?
– when it snows, hire a few guys to run around and shovel your clients walk ways – be sure to leave a note saying it was done by you