Unique web address for your listing

Greg over at Blood Hound Realty has been discussing the way he creates a unique web page for each of his listings so that he can promote a specific URL for the home that he is selling. He and the FreetheDrones blog talk about the reasons he does this as well as the costs involved. FreetheDrones talks about it as “only $10 to do it” but I would suggest that it is significantly more than that. The time required to build the site, even quickly, is also part of the costs of doing this. I applaud Greg for doing this.

I do want to take this opportunity to point out how our Ubertor software does something similar and helps real estate agents with no design/html/seo knowledge achieve similar goals.

For starters:
1. Every listing added into the Ubertor system automatically assigns a number to that listing. So when you want to promote a listing you don’t have to put this ( http://www.andrewhasman.com/Properties.php/Details/115/ ) on your signs, flyers, etc you can just put this – www.andrewhasman.com/115 . We did this so that agents have a quick, short, simple address to promote their listings. This unique web address will take the users/potential buyer directly to that listing within the real estate agents website. Thus getting the user right to the information that they are looking for.

2. The other thing that our system does well (in my biased opinion) is automatically incorporate some search engine optimization techniques within ever listings page. Here are a few of them:

a. The Ubertor software automatically creates the title tag based on the listings details. Here is a screen shot of what I mean:

b. Plus, the real estate agent can quickly update the title tags further by clicking the box next to the available features within the home. Here is an example of that:

c. Above the photos for each listing we place the most important content about the home for sale. Things like area, building name, etc are right above the photos. Example:

d. Normally at the top of a single listing you have buttons that allow you to click to see the next listing or click to see the previous listing. We have made these buttons dynamic. What I mean is, if the next property for sale is a condo the button won’t say “Next Property” it will say “Next Condo” or “Next Single Family Property”. We try to utilize as much good quality content as possible within the page.

3. When the Realtor moves the listing from Active to Sold the unique URL stays with the listing so it will always work.

** Watch this blog for more features coming soon to the listings portion of of our software… there are some great new tools coming soon.

Are you interested in trying out our website software? Drop me an email or give me a call and I would be please to setup a site with you and waive the setup fee. Remember, we have no contract and no obligation. The monthly cost is $57.00/month. Here are a few links to new sites on our system – Ottawa, San Diego, Vancouver, San Francisco, Toronto and Long Island.